Client: Glory Clothing by Golden Glory
Art Director: DOMINIQUE
Photographer: Jasper Faber
Models: Alistair Overeem / Nieky Holzken / Vincent Latoel

Objective Enhance brand equity amongst mma fighters
Issue MMA shorts has seen as normal shorts
Challenge Reach target who like to come with freshgear to the gym
Idea Create a mma short that is 'made for destruction'

Glory Clothing Advertising 1  

Glory Clothing Advertising 2  

Glory Clothing Advertising 3  

Glory Clothing Hangtags